Jigri Sekuwa: Leading the ‘Drinks at MRP’ Revolution

In recent years, the phrase “Drinks at MRP!” has become the buzz phrase in Nepal’s hospitality industry. This copywriting tactic, especially popular among restaurants and ‘Sekuwa’ hubs, initially served as a unique selling point. However, its rampant use has led to a “me-too” strategy, where competitors imitate each other’s marketing tactics. This has diluted its […]

‘A Brand That Keeps on Giving’: Jigri Sekuwa, Home Of Sports

Jigri Sekuwa, Nepal’s fastest-growing Sekuwa Pub, has always been a step ahead in redefining the Sekuwa Corner experience. It began as a culinary haven, offering mitho (delicious) Sekuwa, giving the humble grilled meat a relatable character. Then came the revolutionary Drinks at MRP—a concept that turned the hospitality scene on its head, offering affordability without […]